25 SPAIN: Rural Road Casting Project Location Spain, Canal de Castilha Manager AEICE – company cluster for promotion of socioeconomic development of the territory − INFODEF - development of projects related to training and qualification, local development − Smart Heritage Castilla y León – cultural heritage restoration company − Santa María la Real Foundation – non-profit for sustainable development − Viajes Leontur – trips and events organization company − Traveling radio – largest platform of travel podcasts in Spain − Extremadura Tourism Cluster – non-profit cluster for tourism Motivation − Stimulation innovation and local community participation through tourism and heritage conservation Support − Co-financed by the Spanish Ministry of Industry, Trade and Tourism and EU from European Regional Development Fund Stakehold ers − Potential involvement of other members of AEICE cluster and Turismo de Extremadura cluster encompassing more than 120 companies Descriptio n − Geolocated travel podcasts − Novel tourist application that facilitates transit and improves management − Showcasing scenic, cultural, historical and artistic points of interest − Some spots provide explanatory audio recordings − Most suitable for auto tourism, motorcycle tourism, bicycle tourism or caravanning − Collecting anonymous data to better understand target audience so to improve the experience Sustainabi lity − Replacing paper and wood for digital tools − Savings in maintenance and waste − Providing jobs and stimulating socioeconomic development − Promoting inclusiveness by enabling experiences to people with visual disabilities through audio format − Territorial cohesion in rural space with demographic challenges − Saving costs by replacing previous infrastructure like signs − Promoting the digital transformation of the tourism sector − Improving the competitiveness of tourism companies in rural areas Innovative ness − Mobile application a series of geolocated travel podcasts for touring the Canal of Castile − Personalized service for tourists Links − https://radioviajera.com/category/programas/viajes/on-way-podcast/rural-roadcastingcanal-de-castilla/ − https://www.aeice.org/iniciativas/ruralroadcasting/#:~:text=El%20proyecto%20RURAL% 20ROAD%20CASTING,cultural%20en%20el%20entorno%20rural − https://patrimoniointeligente.com/presentados-los-resultados-del-proyecto-rural-roadcasting-en-alar-del-rey/
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