13 SPAIN: Eco-Tourism Club Location Spain Manager TUREBE, non-profit association Motivation − Utilizing great potential of Spain’s diverse nature to develop sustainable tourism products and support rural development Support − Innovative Business Groups Program of the Ministry of Industry, Energy and Tourism (MINETUR): initial funding − Global Nature Foundation − Currently self-sufficient: membership fees, services, subsidies etc. Stakeholders − Tourism companies − Business associations − Managers of protected areas − Universities − Foundations − Public administration offices − Technological innovation companies Description − TUREBE non-profit association providing innovative and sustainable solutions to tourism stakeholders in protected natural areas − Managing body of the Ecotourism Club in Spain − Registered as an Innovative Tourism Business Association (ITBA) − Active since 2010 − Connecting 27 partners, who share a common approach to promote sustainable ecotourism in protected areas − Covering 11 protected natural areas in 8 regions: Andalusia, Aragón, Asturias, Canarias, Castilla-La Mancha, Castilla y León, Catalonia and Extremadura − Encompassing more than 800 tourism companies, 9000 accommodation places, 200 restaurants and 100 activity companies Sustainability − Conserving natural areas and raising awareness about their importance − Basing local development on biodiversity protection − Practical solutions to make tourism more sustainable and profitable − Promote ecotourism at an institutional, private and public level − Improve innovation, sustainability, quality of local tourism offer − Training opportunities for local communities − Utilizing new digital technologies − All projects and activities are transferable to other territories and other institutions are always welcome to join the association Innovativeness − Collaborative space and common Strategic Plan to boost ecotourism − Developed projects connecting digitalisation with nature conservation:
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