PAGE SPAIN: Rural Road Casting Project Location • Spain • Canal de Castilla Manager • AEICE – company cluster for promotion of socioeconomic development of the territory • INFODEF - development of projects related to training and qualification, local development • Smart Heritage Castilla y León – cultural heritage restoration company • Santa María la Real Foundation – non-profit for sustainable development • Viajes Leontur – trips and events organization company • Traveling radio – largest platform of travel podcasts in Spain • Extremadura Tourism Cluster – non-profit cluster for tourism Motivation • Stimulation innovation and local community participation through tourism and heritage conservation Support • Co-financed by the Spanish Ministry of Industry, Trade and Tourism and EU from European Regional Development Fund Stakeholders • Potential involvement of other members of AEICE cluster and Turismo de Extremadura cluster encompassing more than 120 companies Description • Geolocated travel podcasts • Novel tourist application that facilitates transit and improves management • Showcasing scenic, cultural, historical, and artistic points of interest • Some spots provide explanatory audio recordings • Most suitable for auto tourism, motorcycle tourism, bicycle tourism or caravanning • Collecting anonymous data to better understand target audience so to improve the experience Sustainability • Replacing paper and wood for digital tools • Savings in maintenance and waste • Providing jobs and stimulating socioeconomic development • Promoting inclusiveness by enabling experiences to people with visual disabilities through audio format
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